FALLING AND RAISING MARKET: : DO NOT PANIC 👍

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Today, investing in the equity of organized companies is seen as a potential source of steady additional income. College students, government employees, small businessmen, people living in semi-urban areas, etc. are increasingly using stock investing as one of the most important wealth-building tools. However, there is a segment of people who see stocks as a means of quick gratification. You indulge in stock trading to make big profits quickly. This urge to gain a lottery effect through stock investing inevitably leads to significant capital losses and disappointments.

EQUITY INVESTMENTS: BASIC FEATURES
Take a business perspective: Stock investing is most profitable when it's almost like a business. Your investment in a company's stock carries the same risk as the risk inherent in the company's business. Any economic, social, financial, political and international changes affecting the company's business would also affect your investment.
Do not gamble: Because of the uncertainty of returns, risk is always an integral part of investing in stocks. Regardless of the uncertainty, you invest because you are confident about the future and trust in management's abilities. You take a calculated risk and speculate on the expected return. But if you're investing in a company based on a tip or intuition, with no knowledge of the company, its operations, or management, you're gambling.
Do not panic: Don't panic in the falling markets. Likewise, you should never panic in the rising market. The most important quality that distinguishes a successful businessman from an ordinary businessman is the ability to turn unfavorable situations into opportunities. This is possible if you do not panic in unfavorable situations.
Information is important: Smart investing requires accurate information. If you want to maximize your return on investments, you probably cannot afford to ignore changing demographics, economic policies, tax laws and international developments. If you've been careful in choosing your advisor, you've done 90% of the job. By charging a few rupees extra in consultancy fees, a good advisor insures you against losses due to misinformation and non-information.
Expect a reasonable return: To be a successful investor, you must be reasonable in your expectations. Expecting a 25-30% annual return will surely disappoint you. This dissatisfaction is likely to result in frequent portfolio changes and losses.